Now you can get the Bud Light Swear Jar from the infamous "Swear Jar' commercial.
Monday, June 9, 2008
BUD LIGHT SWEAR JAR
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1 comment:
Thanks for sharing this video with your readers. If you are interested in learning more about the marketing thought leadership that's behind DDB's world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference.
A case study for Swear Jar can be viewed here.
http://www.scribd.com/doc/7644921/The-NatureOf-Marketing-Case-Study-Bud-Light-Swear-Jar-Video
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