Obama has been declared the "presumptive" Democratic Presidential nominee. (The "presumptive" part is only b/c Hillary hasn't admitted she lost yet.) So the question though is how did he do it?
Antony Young from marketing strategies company Optimedia, rates and compares their media strategies as he would two corporations. (Singer find)
The race for the Democrat presidential nomination has been an intensely competitive contest, the equivalent of marketing's Coke vs. Pepsi or Ford vs. GM. In the battle that was Brand Obama vs. Brand Clinton, targeted demographics, TV ads, digital strategies, brand integrations and viral campaigns have all played a role in promoting the two candidates' campaigns.
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